What Is JSON-LD?

JSON-LD is a standardized format used to describe information in a structured, machine-readable way.

The format helps systems understand relationships between entities, concepts, services, organizations, products, events, and other types of information.

JSON-LD is one of several methods used to express structured data.

Why Organizations Use JSON-LD

JSON-LD can help make information easier to interpret because it provides explicit descriptions of information already present within the content.

Rather than requiring systems to infer relationships entirely from visible text, structured data can help reinforce those relationships.

Important Clarification

JSON-LD does not replace content.

Structured data should reinforce information already expressed on the page.

It should not be used to introduce information that does not exist within the content.